In tough economic times with difficult decisions to be made to improve a balance sheet, the natural instinct for most business owners is to cut back rather than invest for success. However, true visionaries know that, even in a shrinking marketplace, there is ample business out there, and they proactively and aggressively pursue their share.Just as businesses rely heavily on the specialized advice of their attorneys and accountants, visionaries know the value of having a strategic communications counselor on their senior "think tank" team. Engaging a proven, seasoned outside counselor, such as an integrated marketing and public relations firm with a [...]