Proven Track Record

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KCOM COllage 1

Since 1996, Kaye Communications provides successful market-relevant assessment, development and implementation of successful, integrated consumer and business-to-business marketing communications and public relations programs for multiple industries ranging from healthcare, tourism and hospitality, legal, financial, retail, real estate and entertainment to public-private partnership, arts and culture, government agency and nonprofit. Initiatives have included branding; destination marketing; product and service launches; community engagement; relationship cultivation; crisis management; event development; e-marketing, and print, broadcast, online and social media relations.

How have we impacted the success of organizations in a variety of industries?

Introduced, re-branded or repositioned several national brands within Florida, including Rex Baron Survivors Kitchen and VR Lounge, La Boulangerie Boul’ Mich, Cartier, Boston Market, Old Homestead Steak House, and Loews South Beach. Represented hospitality icon Boca Raton Resort & Club with more than 16 years of strategic initiatives including key launch support of Spa Palazzo, The Yacht Club and Morimoto; re-launching of the Boca Beach Club; and marketing of its Premier Club. Repositioned one of the Caribbean’s foremost resorts, the Radisson Aruba Resort, Casino & Spa through revenue-driving exposure of the property’s 2001 transformation and 2011 renovation.
Managed media and community relations for the re-invention and transformation of the iconic Boca Raton Bridge Hotel into the Waterstone Resort & Marina, a four-star property.
Developed and integrated comprehensive PR and marketing communications campaigns for such leading healthcare providers as Promise Healthcare (16 hospitals) , Success Healthcare (two hospitals) and physician practices.
Positioned client relationships for national brand exposure (as we casted a Boca Raton dermatologist in a spokesperson role for Proctor & Gamble’s national ad and publicity campaign!).
Branded and launched business/community/media outreach initiatives such as the VIPER Crime Prevention program by the City of Boca Raton’s Police Services Department; Downtown Boca: It’s Happening!, Meet Me On The Promenade: Downtown Boca and Brazilian Beat destination marketing for the Boca Raton CRA.
Rebranded and repositioned Boca Lago Country Club into Boca Lago Golf & Country Club, “The New Way to Club” that transitioned from a equity, residential community purchase platform to a non-equity private club. KCOM-PR repositioned the transformation as disrupting the golf club industry by marketing to attract the mid-market with all the prestige, facilities and services of private club lifestyle, yet with affordable well-priced initiation and monthly dues programs.
Initiated and cultivated community and public-private partnerships for Downtown Boca Raton, Charles E. Schmidt College of Medicine at Florida Atlantic University, University, ESPN’s Boca Raton Bowl (four consecutive years), Allianz Championship (A PGA Champions Tour Event-nine consecutive years), Town Center at Boca Raton, Wyland Living Green Fair, Boca Raton’s Promise, Habitat for Humanity of South Palm Beach County, Rotary Club Downtown Boca Raton, Law Offices of Robin Bresky, Nat King Cole GENERATION HOPE, Women In Distress, March of Dimes, The Haven, American Cancer Society, and more.
Delivered innovative news-making strategies such as Old Homestead Steakhouse’s $100 Hamburger Campaign that generated $1.7+ million worth of global broadcast media exposure plus Associated Press and other wire placements in 48 hours of debut.
Developed national media introduction of Muvico Theaters’ industry trailblazing “dinner and movie” concept debut in Boca Raton that delivered NBC Today and other national consumer and business media. Continued to support expansion with grand openings in Memphis, Chicago, and West Palm Beach, Boynton Beach, and Estero/Bonita Springs (Florida).
Introduced, positioned, and developed strategic marketing campaigns and sales development communications for luxury residential real estate communities, including Broken Sound Club, El-Ad National Properties, Mizner Lake Estates, Ocean Harbour Estates, The Grand Estate Collection, Albanese & Sons, Residences at Royal Palm Place, The Park at Broken Sound, Boca Lago Golf & Country Club etc.
Executed the total rebranding of Royal Palm Plaza into today’s Royal Palm Place, including its repositioning for its evolution into a premier mixed-use village.
Developed visual, content, functionality strategy and site map, and built and managed www.downtownboca.org, an experiential destination website with official destination guide, aggressive SEO initiative, social media interface, niche market-targeted blog program, and multi-media and incentive campaigns to drive internet/mobile traffic.
Secured 6,000+ personal greeting “wall of wishes” and significant news coverage for communitywide “Our Legend, Her Legacy”: 100th Birthday Celebration for Countess Henrietta de Hoernle.

The KCOM Difference

As a client, you’ll find:

• we are a convenient, full-service, one-stop creative communications hub and brand manager to ensure consistency of messaging and activation, including visual and content development, business intelligence, graphic design and video capabilities.

• our “firm-in-the-field” approach supported by our business generation (BizGen℠) collaborations and communications tools do not limit our talent pool to those who must reside within a 30-minute drive from our office.

• our flexible “build-to-suit” business model insures clients have the best strategists, account teams, content experts and brand journalists focused on their brand mission.

• we are accessible 24/7, structured to be on-call to support clients in all time zones, capture a timely “news opportunity” or diffuse a crisis.

• with firm principals at the helm of every account, our proven track record demonstrates we are “in it for the long haul,” ideally poised to handle both short-term and multi-year phased-in projects.

• our candid counsel has often prevented costly tunnel vision, brand misperceptions, litigation, non-results-oriented activities/initiatives and thus related expenses.

• our firm’s own investment (in time, memberships, board and committee participation, sponsorships, etc.) in the South Florida community results in immediate and effective interfacing and positioning for our clients.

• we have an impressive working knowledge and understanding of the regional and national consumer, business, healthcare, hospitality, real estate, social, nonprofit, government and media communities.