Bonnie's Bio

Home » About Us » Bonnie’s Bio

Bonnie Kaye

Founder, President and Chief Strategist

Bonnie S. Kaye, a Florida native and 40-year public relations and marketing veteran, is the founder, president, and chief strategist of Kaye Communications, Inc. (KCOM-PR), a South Florida-based full-service strategic integrated marketing and public relations firm serving a diversified list of regional and national clients for 23+ years.

When businesses, nonprofits and destination events seek to launch, grow and dominate their marketplace, KCOM-PR has long been a one-stop hub for communications with proven BizGen™ tools for brand development, launches, refreshments, reinventions and recovery. Under Kaye’s direction, build-to-suit teams identify a brand’s DNA (dynamic news advantage), develops authentic messaging (she calls it “writing right“) and stewards plan consistency in content, visual branding and community/influencer infusion.

As a trusted advisor and seasoned brand strategist, news media/influencer driver, community connecteur™ and grassroots campaign activator, paradigm shifts are not new to her. She guides leadership of for-profit and non-profits organizations launch and introduce none-like-it industry firsts as well as navigate difficult changes and pivots in their marketplaces. Her strategies, content and talking points have well-positioned brands to communicate successfully through Covid-19 rebounding, reputation repair, 9/11, bankruptcy/litigation matters, new ownership/management transitions and prep and recovery from hurricanes…and even snowstorms.

Prior to founding KCOM-PR, her professional career included a tenure in Corporate Communications at Home Box Office (HBO) in NYC providing affiliate public relations for a 14-state northeastern US region and as a vice president for the largest independent public relations firm (at the time) in the state of Florida. Her experience spans leading strategic branding initiatives, media communications, community relations (public-private partnerships), alliance-building, product and services promotion, cause-related marketing, website development and marketing, on-line and social media campaigns, as well as the creation of multi-tiered corporate communications and brand development projects. She has implemented such services for a variety of regional and national healthcare, travel/hospitality/private club (from large resorts and boutique hotels), financial, professional services firms, consumer product, residential and commercial real estate, interior design, manufacturing, entertainment, sports, cultural arts, large special event, restaurant, government agency and nonprofit clients.

For full magazine feature, click on image

Through her leadership, KCOM-PR has been recognized by the Gold Coast Public Relations Council with its coveted PR STAR Award and six Bernays Awards for PR Excellence as well as by the Palm Beach County Medical Society as a 2019 Hero in Medicine for driving health and wellness public/private partnership initiatives. She, (along with her partner Jon A. Kaye), was presented the coveted Florida Atlantic University Trustees Appreciation Award for their full embrace of the Charles E. Schmidt College of Medicine “in the most meaningful of ways, using their influence as opinion leaders to rally support for it in the community.” She has served on the boards of directors of the Greater Boca Raton Chamber of Commerce, Florida Atlantic University Foundation, Florence Fuller Child Development Centers, and LEAH (League for Educational Awareness of the Holocaust) and Boca Raton Educational Television. Currently she serves on the executive committee of ESPN’s Cheribundi Boca Raton Bowl, on the Advisory Board for the FAU Dorothy F. Schmidt College of Arts & Letters and on the board of directors of the Adolph & Rose Levi Jewish Community Center.

Recognizing her seriously strategic acumen, KCOM-PR was selected by the City of Boca Raton to implement and brand the police department’s VIPER crime prevention program that included extensive public/private community partnership development, strategic consumer marketing, media relations and graphic design. Resulting from its demonstrated success, the City’s Community Redevelopment Agency (CRA) retained the firm to develop and implement a strategic plan for the marketing, branding, community relations, public/private partnership development and media relations for the City’s Downtown Boca destination.

Other high-profile clients include or have included ESPN’s Cheribundi Boca Raton Bowl (five consecutive years), PGA Champions Tour Season Opener at Broken Sound Club (nine consecutive years), Boca Raton Resort & Club (17 years); Waterstone Resort & Marina; Town Center at Boca Raton, Royal Palm Place; Broken Sound Club, The Park at Broken Sound; El-Ad National Properties, Sklar Furnishings; Capitol Lighting; True Food Kitchen, California Pizza Kitchen; Boston Market; Rex Baron Survivors Kitchen/VREX Lounge; Promise Healthcare; Success Healthcare, Muvico Theaters; Habitat for Humanity South Palm Beach County, Tri-County Animal Rescue, etc.

As a respected “community connecteur™”, Kaye has also used her skills and expertise to support and initiate private/public partnerships for a number of local business, civic, and nonprofit organizations, including the Habitat for Humanity of South Palm Beach County, Boca Raton’s Promise (mental health awareness), Rotary Club of Downtown Boca Raton, Nat King Cole Generation Hope, Florence Fuller Child Development Centers, March of Dimes, Boy Scouts of America, Centre for the Arts at Mizner Park, American Heart Association, Boca Raton Historical Society, Junior League of Boca Raton, Palm Beach County Schools, International Museum of Cartoon Art, Palm Beach International Film Festival, Boca Raton Symphonia, Boca Raton Museum of Art, etc.

Kaye graduated with honors with a Bachelor of Science degree in Journalism from the University of Florida. She majored in Public Relations and minored in Marketing and Speech. A resident of Boca Raton, Bonnie is married to Jon Kaye, her partner in biz and life for 33 years, and together they have two sons Matt and Mike, a daughter(in-law) Ariel, an active toddler grandson Brent and have been devoted “pup parents” to six rescues.

bkaye@kcompr.com

The KCOM Difference

As a client, you’ll find:

• we are a convenient, full-service, one-stop creative communications hub and brand manager to ensure consistency of messaging and activation, including visual and content development, business intelligence, graphic design and video capabilities.

• our “firm-in-the-field” approach supported by our business generation (BizGen℠) collaborations and communications tools do not limit our talent pool to those who must reside within a 30-minute drive from our office.

• our flexible “build-to-suit” business model insures clients have the best strategists, account teams, content experts and brand journalists focused on their brand mission.

• we are accessible 24/7, structured to be on-call to support clients in all time zones, capture a timely “news opportunity” or diffuse a crisis.

• with firm principals at the helm of every account, our proven track record demonstrates we are “in it for the long haul,” ideally poised to handle both short-term and multi-year phased-in projects.

• our candid counsel has often prevented costly tunnel vision, brand misperceptions, litigation, non-results-oriented activities/initiatives and thus related expenses.

• our firm’s own investment (in time, memberships, board and committee participation, sponsorships, etc.) in the South Florida community results in immediate and effective interfacing and positioning for our clients.

• we have an impressive working knowledge and understanding of the regional and national consumer, business, healthcare, hospitality, real estate, social, nonprofit, government and media communities.