Marketing your brand is more than sharing the features of its product or service – it is championing how your product or service benefits or gives advantage to your audience(s). Then it is making sure that you position your brand to stand out from competitors that are fighting for the same dollars, motivate them to engage or purchase, and provide a meaningful value of some kind that keeps them brand loyal and excited about sharing their experience.
Working with the “think tank” leadership of lifestyle and retail drivers, our multi-generational, build-to-suit account leadership and teams approach each project or campaign with a fresh canvas to capture and promote their very own distinguishing FAB (features, advantages and benefits) DNA. We get excited when we empower clients to grow and dominate their marketplace by setting trends, identifying yet untapped audiences, awakening re-interest in wavering brands, strategically matching business and nonprofit missions for mutual opportunity, finding and sharing the fascinating “human interest stories” behind news announcements, and re-visioning and introducing new brand chapters.
Our retail/lifestyle consumer and industry marketing communications services include communications evaluation; “think tank” counsel; business/market intelligence (including secret shopper/diner programs); brand strategy and collateral development, message and content creation; internal and external communications; media relations;
e-marketing and social media management; strategic alliance-building and partnerships; community engagement; special events planning and activation, and crisis communications.
Our clients will tell you…
“Bonnie and Jon Kaye are two of the most innovative Public Relations specialists that Town Center at Boca Raton has the privilege to work with on a daily basis. Due to their strong connection in the community, they helped “save” Halloween in Boca Raton by pairing Town Center with the Boca Raton Resort & Club. Because of this they were able to present the community’s best and safest Trick or Treat option (attended by 8,000-10,000) after the destruction caused by Hurricane Wilma. Bonnie and Jon Kaye represent the best that Boca Raton has to offer.”
Sam Hosn, (Former) General Manager, Town Center at Boca Raton
“Thank you for all your efforts with Halloween. Pulling together two major organizations in Boca Raton (us and the Resort & Club) last minute in an effort to “save Halloween” went off remarkably well. Even on our busiest day during the holidays I have never seen the mall so packed full. I also know that key to this success was the man hours you put in calling on the media and the community to come out to Town Center. Due to the lack of power and phone lines from Hurricane Wilma I realize this was a huge task. Thank you for helping us and the community fell ‘normal’ again.”
Linda Rinaldi, (Former) Director of Marketing, Town Center at Boca Raton
“Through the more than six years I have worked with Kaye Communications, their services and creativity are top-notch; they were tremendous support to me and my team 24/7 which helped make each theater opening a huge success. They have been on time and on budget with the numerous marketing campaigns they have accomplished for our company.
Kaye Communications worked with us on theater openings both in Florida (the openings of the Palace in Boca Raton, Coconut Point in Bonita Springs and the Muvico Parisian in West Palm Beach) and in other markets as well, including the Peabody in Memphis, Tennessee. I recommend them without hesitation.”
Jim Lee, (Former) Director of Marketing, Muvico Theaters