As It Celebrates 25 Years Of Serving Up Wholesome Quality Meals Fast…BOSTON MARKET SELECTS WEST PALM BEACH REGION From Vero Beach/Stuart To Boca Raton AS PILOT MARKET FOR ROLLOUT OF NEW NATIONAL BRAND REPOSITIONING INITIATIVE
West Palm Beach, FL (May 12, 2010)--Designed to own what it terms the “Meals for the Kitchen Table” position in the industry, a new Boston Market is being served up during a pilot program at 10 of its restaurant locations in the West Palm Beach, Florida region — from Vero Beach/Stuart to Boca Raton — for the rollout of a new national brand repositioning initiative. “On our 25th anniversary we’re renewing our commitment to serve the best Rotisserie Chicken and proud to introduce the new Boston Market®, designed for the generations of guests we are honored to serve,” noted Boston Market [...]