THE BEST TIME TO PLAN FOR A COMMUNICATIONS CRISIS IS BEFORE YOU ARE IN ONE
(but if you are already there...do not waste a momentto engage a seasoned communications specialist)If your company or a client of yours is facing bankruptcy or foreclosure, in the process of turbulent turnaround management, or experiencing negative news media coverage, it is important that a crisis communications plan is developed and executed to work in your best interest.Many times we read in the news media the phrase "no comment" by a company CEO or its attorney, but while it maybe legally prudent, it does little to uphold a positive positioning of a company or individual. Depending upon the issue, the reality [...]