BOCA RATON, FL (March 10, 2010)—Kaye Communications, Inc., a South Florida-based integrated marketing and public relations firm, has been appointed to develop and implement a strategic communications program for the transformation of the Boca Raton Bridge Hotel–one of Palm Beach County’s iconic boutique waterfront hotels–and its two signature restaurants.
The firm will provide public relations, marketing (including social networking initiatives), community relations, and media relations counsel and implementation to support the multi-million dollar restoration, renovation and repositioning of the 121-room hotel known for its unparalleled ocean and Intracoastal views from every room and two of the most popular restaurants in Palm Beach County: Carmen’s, Top of The Bridge, an a la carte fine dining and dancing venue with sweeping panoramic views of the Atlantic Ocean and the Intracoastal Waterway and home to one of the region’s finest Sunday Brunches, and WaterColors Restaurant & Bar, the only Open to the public on-the-water dining in Boca Raton.
Kaye Communications, Inc. will be responsible for communicating to the media, industry, and the public the improvements to the hotel and the transformation plan underway to restore the property — which features a balcony in every guest room — to a four-star status which is scheduled for completion in approximately 18 months. The renovation of WaterColors Restaurant & Bar has been completed with major renovations to Carmen’s Restaurant, the property entrance which will boast a new grand “sense of arrival” and streetside entry monument set amidst a new lush and majestic landscape, hotel lobby, front desk, meeting rooms, guestrooms and commercial space, and marina enhancement program are now in design stages and will advance with construction in the immediate future.
To support The Bridge, Kaye Communications, Inc. will draw on its intimate understanding of the hospitality industry and extensive sales and marketing experience garnered from representing a variety of categories, from branded and independent hotels including luxury boutique properties, five-star destination resorts, and island resort properties to cruise lines, airlines, restaurants, and large scale tourism-generating special events such as the PGA Tour’s Allianz Championship, the Palm Beach International Film Festival, and Festival of the Arts BOCA. Firm principals have directed strategic public relations, marketing, sales and media relations initiatives for the Boca Raton Resort & Club (including the openings of Spa Palazzo, Yacht Club accommodations, and most recently, the new Boca Beach Club), Radisson Aruba Resort & Casino ($75 million transformation), The Lodge at Koele and Manele Bay on the Hawaiian Island of Lāna’i for Rockresorts, Auberge du Soleil in Napa Valley, Loews South Beach, and L’Hotel Maxim’s de Paris, New York.
“In our search for a firm that would best communicate our vision, it was a clear choice to select Kaye Communications, Inc.,” notes Greg Kaylor, newly appointed General Manager of the Bridge who has served in the hospitality industry for more than 35 years, directing operational oversight for more than 100 properties both Franchised and Independent hotels throughout the United States and the Caribbean. “Not only has the firm and its principals been a long-time integral and active part of our hotel’s Boca Raton community and involved and vested in its continued growth, it has an intimate working knowledge, and expertise in strategic communications and sales initiatives to support the transformation, repositioning, and openings of hotels, resorts, and restaurant properties.”
Kaye Communications, Inc. is headquartered at 555 South Federal Highway, Suite 370, Boca Raton, FL 33432. For more information, call (561) 392-5166 or visit www.kcompr.com.
The Boca Raton Bridge Hotel is located at 999 East Camino Real, Boca Raton FL 33432-6311. For reservations and information about this pet-friendly, all-balcony waterfront hotel, call (561) 368-9500 or toll-free (866) 909-2622, or visit www.bocaratonbridgehotel.com.
