Kaye Communications Launches Expanded Services Platform
Including the New KCOM-WRITES Division
To Empower More Businesses And Organizations
Of All Sizes And Industries To Grow And Dominate
The Hybrid Integrated Marketing & Public Relations Firm’s
Trailblazing KCOM-WRITES Established
As Innovative Source For Strategic “Game Changing” Original Content
Boca Raton, FL (March 28, 2012) – Kaye Communications, a South Florida-based full-service marketing and public relations firm serving regional and national clients, announced today that it has launched an expanded services platform and unveiled a new division, KCOM-WRITES. The expansion makes the firm’s signature market-relevant communications strategies, community engagement initiatives, and ‘original’ content development more accessible to companies and organizations of all sizes in a variety of industries and budgets. According to Kaye Communications President and Chief Strategist Bonnie S. Kaye, KCOM-WRITES – staffed by a team of professional writers, award-winning journalists, columnists and editors – will focus on developing strategic results-generating content and brand messaging to establish and/or strengthen client brand positioning and influence, awareness and reputation in today’s ever-evolving 24/7 competitive communications age.
PLATFORM OFFERS MORE CHOICE/MORE ACCESSIBILTY
Under the firm’s newly defined services platform, clients can choose from retaining the firm for comprehensive annual programs, a single practice area, or a combination of services ranging from monthly C-Suite “Think Tank” sessions and counsel, strategic communications assessment and planning, corporate communications staff selection and training, and phased-in integrated programs to quarterly communications reviews, consulting/training sessions, alliance-building introduction and cultivation programs, news media and social media initiatives, and project/campaigns for audience, employee, membership, and alumni engagement.
Long-operating as a hybrid in the marketing and public relations industry with its integrated inclusion of other business disciplines (i.e. leadership and sales training), Kaye Communications’ practice areas include KCOM-Strategic, KCOM-Think Tank, KCOM-BrandMaster, KCOM-Media Relations (print, broadcast, and digital), KCOM-Online & Social (including search engine optimization and blog series planning), KCOM-Connect (Community Engagement), KCOM-Crisis Solutions, KCOM-Public, KCOM-GREEN (Sustainability Initiatives), KCOM-Events, KCOM-Writes (“Original” Content Development), KCOM-Creative (Graphic & Web Design) and KCOM-Outsource (Executive-On-Loan).
NEW DIVISION “WRITES RIGHT” FOR RESULTS AS NEW SOURCE FOR STRATEGIC CONTENT
The firm established KCOM-WRITES to meet the burgeoning demand by companies for on-going, fresh “original” content strategically developed to grow brand influence and customer engagement via a variety of communication channels. The division focuses on developing today’s content essentials, ranging from brand promise messaging, blog series content, website copy, social media campaigns, news releases, bylined articles, e-blasts, and newsletters to ads, commercials, and brochures; invitations; sales letters; presentations; speeches and more. The KCOM-WRITES services can be implemented with support from other firm practice areas, including KCOM-Creative, KCOM-Media Relations, KCOM-Online & Social, KCOM-Connect and KCOM-Crisis Solutions.
“Long known for our firm’s expertise and track record of success in delivering results-driven ‘customized original content’ as the strategic foundation for all integrated internal and external communications for our clients, our enhanced dedication in this practice area through KCOM-WRITES will be of significant benefit to small and large companies and organizations throughout the country on so many levels,” noted Kaye. “By leaving this art and science to us, businesses can focus on what their focus should be…business generation.”
KCOM-WRITES ALLEVIATES THE PAIN, SO BUSINESSES CAN FOCUS ON THE GAIN
Kaye reported that while most companies competing in today’s 24/7 communications age know they need to communicate better and more often, a large percentage are stymied, often paralyzed, and genuinely fearful of engaging. Business owners and entrepreneurs can easily and quickly recite a number of obvious communications channels, but most will tell you that they are not proficient or know how to even start to effectively use and populate those channels to best share their brand promise and reinforce their brand influence and its company mission. Many of those who have been “in the game” are not sure what they are doing is working.
“’Writing right’ is a critical game changer,” Kaye noted. “We excel in delivering effectual content, knowing well that ‘writing right’ is much more than just writing…it means ‘writing for results’ based on sound strategy. Success is only achieved by intelligently creating specifically-targeted messages and utilizing the vehicles that most impact audiences, from collateral, videos, ads, and presentations to mobile apps, broadcast, and online and social media.”
DRAWING ON A PROVEN TRACK RECORD IN A VARIETY OF CLIENT CONCENTRATIONS
With more than 65 years of combined principal experience to draw upon, the firm’s strategic client concentrations focus on clients in healthcare, hospitality, lifestyle, professional services, legal, ACE (arts, culture and entertainment), campaigns and conferences, public entities (government agencies, community redevelopment agencies, business improvement districts), sports and GREEN/sustainability fields.
According to Kaye, the expanded platform and KCOM-WRITES will deliver the level of services the firm principals have successfully developed and implemented on behalf of clients, including Boston Market; Boca Raton Resort & Club; Promise Healthcare; Radisson Aruba Resort, Casino & Spa; Boca Raton CRA for the Downtown Boca destination; Downtown Boca’s inaugural Meet Me On The Promenade Streetside Fest; Allianz Championship, a PGA Champions Tour event; Muvico Theaters; California Pizza Kitchen; Law Offices of Lesser, Lesser, Landy & Smith, PLLC; the Charles E. Schmidt College of Medicine at Florida Atlantic University and HBO.
Kaye Communications, Inc. is headquartered at South City Plaza, 1515 South Federal Highway, Suite 103, Boca Raton, Florida 33432. For more information on the firm’s practice areas and overview of client services visit www.kcompr.com, call 561-392-5166 or email [email protected].