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BOCA RATON, Fla. (March 23, 2014) –Before more than 550 board members, staff, volunteers, donors and advocates donned in their finest Western fashions, cowboy boots and hats and diamonds and pearls at its 12th Annual Doggie Ball, Tri County Humane Society leadership announced a new organization name and unveiled a new logo and plans for campus expansion. The new name – Tri County Animal Rescue (TCAR) – and visual re-branding was launched to best reflect the distinctive brand promise, critical mission, and expansive reach of the largest 100% no-kill regional 501(c)3 animal rescue nonprofit that operates 100% on donations.
“Our new name now accurately defines our organization’s brand promise of rescuing animals and preserving lives,” noted TCAR Chair and Doggie Ball Co-Chair Harriet Lewis-Mooney, Esq. “We have spent a great deal of time strategizing on a re-freshened branding that effectively communicates ‘what we do’ and ‘what drives us’ and determined that Tri County Animal Rescue achieves that.”
She added that the new logo design is symbolic in both color and elements. “It is a dramatic departure from the rescue organization’s previous branding mark that featured an umbrella and a variety of animals, including ducks, bunnies, hamsters and birds, that are not rescued by Tri County for adoption.” 
The new TCAR logo features:
Colors of red, yellow and orange, each evoking their own meaning while vibrantly blending to reflect a shared relationship and relevancy that has evolved into today’s TCAR brand. The choice of:
o   red reflects the action and passion of its Board of Directors, staff, volunteers, donors and advocates who support and champion the TCAR mission and vision
o   yellow infusion emulates the warm Florida sun, happiness and cheer awaiting the thousands of abandoned, abused or neglected dogs and cats, puppies and kittens rescued by TCAR each year, and
o   orange awakens social communicationof and within community to join and advocate for TCAR and those it protects and saves, AND stimulates the optimism of finding loving “furever homes”, either on campus or through carefully vetted adoptions.
·         A more accurate representation of the today’s Tri County Animal Rescue mission and services, with only a dog and cat (a canine and feline) are featured living in harmony in a protective haven with the brand promise of “100% no kill” arched above their heads.  A Florida Palm Tree, with generous frowns, provides a sense of geographical place with added protection to dogs and cats in need — near and far.
TCAR Co-Founder and Executive Director Suzi Goldsmith reported that the new nearly 9,000-square-foot, state-of-the-art Animal Rescue Center has been a dream for more than seven years and in development by TCAR board leadership for 18 months. With input from staff and volunteers, the center has been designed to boost TCAR’s ability to expand quality intake services, including veterinary health assessments and medical treatment, inoculations and grooming. The center will house an examination room, a treatment room, and isolation facilities for rescues with contagious illnesses and conditions. 
Lewis-Mooney noted that “if a dog or cat is in need of medical care, it will receive it at the new center if level of care is possible. Once cleared medically, and as disease-free and non-contagious, only then will it join the other animals at the main facility for adoption.”
“The dedicated Tri County Animal Rescue staff, volunteers and advocates witness first-hand the rough, lonesome road many furry paws have traveled to its doors, not understanding why they’ve been abandoned or surrendered by their owners,” added Lewis-Mooney. “These animals long to be loved and yearn for acts of loving kindness. Their stories and resilient spirits inspire us to help write a new chapter in their lives, one with a happy ‘furever home’ ending!”
“TCAR’s compassion for homeless animals has no boundaries or borders,” reports Sharon DiPietro, TCAR board member and co-chair of this year’s Doggie Ball that annually raises significant funds to enable TCAR to continue its life-saving work and restoring wholeness on a daily basis to animals in need, providing a safe home, comfort, nutritious food, lots of tender loving care and veterinary treatment until they can be adopted.
Successful rescue stories abound from TCAR:
·         When news hit of the Oklahoma EF5 tornadoes, Tri County deployed five employees and two vans to the Moore, Oklahoma area that had 200 dogs/cats in various shelters to make room for displaced animals from the tornado devastation. They brought back 81 dogs and cats, and all but one has been adopted.
·         Earlier this month, Tri County partnered with the all-volunteer Pilot for Paws organization to rescue and fly-in 18 abandoned puppies and dogs from the Bahamas for medical care and then to find their “furever homes” in South Florida.
Located at 21287 Boca Rio Road, Boca Raton, Florida 33433, TCAR is open for adoptions Tuesday-Sunday from 10:30 a.m. to 4:00 p.m. For more information, call (561) 482-8110.
About Tri County Animal Rescue(
Saving lives in Palm Beach, Broward, Dade and Martin counties and beyond, the TCAR is a protective haven to thousands of abandoned, abused or neglected pups, kittens, dogs and cats from other facilities in South Florida, Treasure Coast and as far as Sarasota, Alabama, Tennessee, Oklahoma and Louisiana. A top rated 501(c)3 animal rescue center, TCAR has rescued more than 42,000 animals since its inception, offering homeless pets a welcoming forever home, either on campus or through carefully vetted adoptions that total more than 3,000 per year.
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