BOCA RATON, Fla. (June 10, 2019) — Kaye Communications (KCOM-PR), a “Seriously Strategicä” South Florida-based full-service “marketing” public relations firm now celebrating its 23rd year, finished the season strong, recognized with two industry awards. The firm won its seventh Bernays Award for PR Excellence from the Gold Coast PR Council, South Florida’s largest independent group of PR, marketing and communications professionals from Palm Beach, Broward, Martin and Dade counties and was recognized by the Palm Beach County Medical Society as a 2019 Hero in Medicine.
KCOM-PR Win 2019 Bernays Award for PR for Best Campaign
The firm was presented the 2019 Bernays Award for PR for Best Campaign (small company category) for the firm’s comprehensive media, influencer and community relations initiative for the 2018 WOMEN Build for Habitat for Humanity of South Palm Beach County (HFHSPBC). The firm’s efforts supported the WOMEN Build that combined fundraising with “camaraderie-of-a-rare-kind” that brought together 150 local mission-driven women during the days leading to Mother’s Day to help transform their community. Providing an inspiring, fun and positive environment for women to step out of their comfort zone to give back and learn a few construction skills from our women crew leaders along the way, the volunteers provided a life-changing “hand up” (not a “hand out”) for three hard-working, low-income moms and their families through constructing, installing drywall and painting for the homeowner family and “sprucing up” two neighboring Habitat homes for a block of impact.
“Since the experiential WOMEN Build is one of two Habitat major annual fundraisers — held instead of a black-tie gala, the stakes were high on so many levels as initiatives like this help to break the challenging poverty cycle one family at a time,” shared Kari Oeltjen, vice president and chief development officer of the 501(c)(3) nonprofit HFHSPBC (www.habitatsouthpalmbeach.org) that brings people together to build homes, community and hope in the cities of Boca Raton, Delray Beach and Boynton Beach. “Kaye Communications drove a strong viral media and community relations initiative. The fact that the founder of the woman-owned agency ‘led by example’ to recruit her own fundraising team, the DREAM GIRLS, demonstrates that KCOM-PR ‘is always in it to win it’!”. Oeltjen added that while creating and leading a team was not required as part of the firm’s scope of service, Kaye’s Dream Girls Team delivered seven of the top 10 individual fundraisers for 2018 with the team collectively raising the most funds.
“We were proud to be included in impressive Bernays Award honoree company this year for our work that generated success for our nonprofit client that depends upon volunteer labor and tax-deductible donations of money, materials, services and property to fulfill its mission,” shared KCOM-PR Founder, President & Chief Strategist Bonnie Kaye. She noted that 2019 Bernays Awards were also presented to the South Florida Sun-Sentinel that won the President’s Award for its Pulitzer Prize-winning coverage of the Marjory Stoneman Douglas tragedy, Brightline that won the PR Star Award, and Florida Atlantic University that won for its crisis communications management of the security threat minutes before commencement ceremonies.
Previous Bernays Awards recognized KCOM-PR as a PR STAR for overall PR excellence and industry leadership, and for its strategic comprehensive news/social media and community engagement campaigns for the $100 Hamburger (Old Homestead Steakhouse), Great Doggie Dine-out & Paws Fest (Tri-County Animal Rescue), BEE Positive! (Broken Sound Club of Boca Raton, FL), Boca Raton Mayors Ball (Rotary Club Downtown Boca Raton), and Countess de Hoernle’s 100th Birthday (The Order of St. John).
KCOM-PR Recognized as 2019 Community Organization Hero for
Client Representation, Pro Bono Services and Volunteerism
KCOM-PR received its 2019 Hero in Medicine Award during the Palm Beach Medical Society’s annual Heroes in Medicine Luncheon that honors local individuals and organizations who provide extraordinary services that address or have responded to health care needs in the county, the nation, or around the world. As a Community Organization Hero, KCOM-PR was honored for its public/private partnership, public relations and media relations initiatives in which it has devoted time, skills and/or other resources to assist others and/or contribute to the betterment of health care.
KCOM-PR and its principals were recognized for both their efforts to not just promote Palm Beach County as the optimal place in which to live, work and play, but also in which to learn and heal. They have achieved this through both client representation and pro bono services and volunteerism.
“We are fortunate that we at KCOM-PR can do the work we love while benefiting the community we love,” shared Jon A. Kaye, KCOM-PR Chief Operating Officer and Chief Marketing Strategist, who with partner Bonnie Kaye received the coveted 2013 Florida Atlantic University Board of Trustees Service Award for their support of the Charles E. Schmidt College of Medicine. “To be recognized by the Palm Beach County Medical Society as a ‘Hero in Medicine’ is a pinnacle we never imagined and are so very appreciative of this honor.”
The firm has represented long-term and short-term acute care hospitals, a wide range of physician practices and several health and wellness-focused nonprofits that include two previous PBCMS Heroes in Medicine honorees: Boca Raton’s Promise and Dr. G. Richard Cohen of Cohen Laser and Vision Center and provided pro bono PR, event and media relations services, volunteer scholarship fundraiser chairman leadership for Florida Atlantic University’s Charles E. Schmidt College of Medicine. Kaye Communications and its principals conceived and have chaired the college’s White Coats-4-Care “fund and fan” raising receptions, now in its ninth year, that was created to welcome and help “dress and equip” incoming classes through scholarship funding.
The firm has supported the health and wellness initiatives on behalf of the Rotary Club of Downtown Boca Raton. This has included the conception and production of its annual Mayors Ball, now in its fifth year (from which proceeds underwrite grants to support the health and wellness needs of Boca’s nonprofits) and its annual “Honor Your Doctor” Luncheon that raises funds for healthcare scholarships at Florida Atlantic University, Lynn University and Palm Beach State College.
ABOUT KAYE COMMUNICATIONS, INC.
Headquartered in Boca Raton, KCOM-PR has delivered strategic brand communications for similar broad-based launch and reinvention positioning initiatives for regional and national brands, including for several of Boca’s iconic destination brands. Among these are the City of Boca Raton for the re-branding and revitalization of its CRA Downtown Boca, Boca Raton Resort & Club and its Premier Club, PGA Champions Tour Season Opener at The Old Course at Broken Sound, Town Center at Boca Raton, and Royal Palm Place (for its total brand and mixed-use transformation from Royal Palm Plaza). KCOM-PR also led the re-branding communications and business-to-business education for the repositioning of the Arvida Park of Commerce (APOC) that has been designated as a planned mobility hub and renamed The Park at Broken Sound. As the official strategic communications and community engagement agency for the Cheribundi Boca Raton Bowl for the fourth year, KCOM provides ‘think tank’ insights, ‘ideation’ and media relations interface to create news-generating opportunities and engaging lead-in events to increase brand awareness and media/influencer storytelling, grassroots interfacing and overall community relations to support the only collegiate bowl game in Palm Beach County. KCOM-PR’s client roster also includes El-Ad National Properties, True Food Kitchen, Broken Sound Club, Dance with Me Dance Studio (founded by ABC Television’s “Dancing with the Stars” professionals Maksim Chmerkovskiy and Valentin Chmerkovskiy), Green Roads and The Law Offices of Robin Bresky. For more information, visit www.kcompr.com, call 561-392-5166 or email [email protected].
