Serving as a major component of the strategic destination branding and marketing plan developed for and approved by the City of Boca Raton’s CRA to create a “sense of place” for its “next generation Downtown” initiative, the installation of a branded Downtown Boca banner program begins today.
Boasting a vibrantly colored parade of 92 street banners with messaging that showcases the assets and attributes of the multi-faceted Downtown community, the branded initiative — done in Erin Green, Ocean Blue, Logo Red, Mineral Blue, Ginko, Orange, Burgundy, Concorde, Tuscan, Turquoise, Pacific Blue, All Sunbrella — will run along the perimeter of the Downtown CRA. It will begin at Camino Real and move north to include pole locations on Federal Highway, Dixie Highway, Palmetto Park Road, Northeast Boca Raton Boulevard, and Southeast Mizner Boulevard.
Designed to encourage area residents and visitors to “come early, stay late…where something for everyone awaits”, the vividly colored banners produced in a collection of jewel tones tout the official Downtown Boca logo with its tagline: It’s Happening! with alternating banners featuring the official logo paired with complimentary themed taglines…It’s Business!, It’s Families!, It’s Shopping!, It’s Community, It’s Dining!, It’s Historic!, It’s Living!, It’s Nightlife!, and It’s Parks & Recreation! A grouping of banners reading It’s Happening! At Mizner Park and It’s Happening! At Royal Palm Place will be posted at the respective locations.
“This extensive banner initiative will help physically define the Downtown Boca community and educate drivers, walkers, runners, cyclists, and those doing business there on the wonderful collection of assets and advantages one has when living, working, and visiting in our dynamic Downtown,” said City of Boca Raton CRA Chairman and Council Member Constance Scott. “This campaign shares the unlimited array of business and lifestyle opportunities to discover, engage and indulge in our Downtown.”
For more about Downtown Boca and all it has to offer, visit www.downtownboca.org frequently for the latest news, an events and entertainment calendar, a directory listing, tips on “getting around” utilizing a flash map showcasing the various Downtown Boca community quarters and what one can find there, a series of blogs to fit a variety of interests — from women’s, men’s, family to business perspectives — as well as postings of Downtown Deals.
City officials report that banner installation is to be completed in 4 to 5 days. For more information, visit www.downtownboca.org or contact City of Boca Raton Downtown Manager Ruby Childers at [email protected] or 561-393-7940.
