Sianne Chong, Marketing Manager at Capitol Lighting

Capitol Lighting (CL), a leading omni-channel retailer of high quality lighting fixtures and home accessories, names Sianne Chong as marketing manager.

Chong brings experience working with traditional, digital and social media marketing for notable companies such as The Jacksonville Jaguars, Bi-Lo/Winn-Dixie and a leading IT managed service provider. In her role she will help strengthen the cohesive marketing plan for Capitol Lighting to further their omni-channel efforts and expand their digital presence through social media engagement, increase blog initiatives and streamline content.

She is responsible for overseeing and coordinating all aspects of integrated multi-channel brand strategy and marketing, including strategic internal and external communications, messaging and implementation for Capitol Lighting’s eight showrooms and corporate website Areas of concentration include print, broadcast and online advertising; public relations; media communications, social media initiatives; community relations; industry collaborations and designer and consumer events.

Chong earned a Bachelor of Business Administration in Marketing from University of North Florida Coggin College of Business. While a varsity student athlete in Cross Country and Track & Field at UNF she served as President for the Woman in Business Society and Event Coordinator for the (UNF or WIB?) Student Leadership Advisory Board as well as Membership and Marketing Chair for the Cathedral Arts Project Young Professional group.

From a small shop in Newark, N.J. in 1924 to now more than 85,000 square feet of showroom space in eight cities, the Lebersfeld family’s retailing tradition at Capitol Lighting celebrates nine decades of ‘making lives brighter’.  Always evolving to meet the ever changing needs of its retail customers and professional designers, the ‘lighting authority’ continues to take the lead by embracing and forecasting indoor and outdoor lighting trends, making customer service a priority and providing high quality lighting and home furnishings. Celebrating over 90 years of business, Capitol Lighting has illuminated more than a million homes, offices and other commercial spaces. Its 170 lighting professionals and staff serve more than 12,000 PRO designer members. This small business leader with eight showrooms in New Jersey and South Florida and two more set to open in 2015, offers a diverse selection of 300 brands in
40 lighting categories with more than one million products available in-stores and online.

For more information on Capitol Lighting and showroom locations and hours of operation, visit