Video Courses Library Created To ‘Enlighten And Energize’ With Useful, Easy-To-Follow Business Development Tips To Boost Interior Design Business With Social Media

BOCA RATON, Fla./EAST HANOVER, NJ (November 17, 2015) — To support its more than 12,000 registered PRO residential and commercial designer members Capitol Lighting serves across the country and globe, ‘the lighting authority’ has developed, produced and launched a free online professional continuing education unit (CEU) series focused on boosting design industry business opportunities through social media. Accredited by the Interior Design Continuing Education Council (IDCEC) — the premier advocate for continuing education in the advancement of the interior design profession – the library of five one-hour, single-topic courses enlightens designers on Facebook, Twitter, Pinterest, Blogging and LinkedIn. Reflecting its understanding of PRO member business generation needs and the knowledge Capitol Lighting itself has honed and employed for its own successful showroom marketing, Capitol’s Social Media Boot Camp courses for interior designers are fast-paced and engaging with relevant tips and vetted strategies shared for each social platform.

Through its industry advocacy and accreditation of the Capitol Lighting webinar series, the IDCEC continues its mission of “inspiring and guiding providers of continuing education programs to deliver high-quality, lifelong learning activities for interior design practitioners”. According to IDCEC, “such continuing education strengthens the interior design profession by improving individual attitudes, competencies, knowledge and skills in subject areas essential to the growth and success of the industry”.

To earn .1 CEU (1 hour) credit, Eric Lebersfeld, President & Chief Marketing Officer reports that designers must be 1) a registered PRO member on 1-800LightingPRO.com, 2) watch the course and 3) complete and pass the CEU test. If not already a Capitol PRO member, designers can easily register by visiting 1-LightingPRO.com, filling out the information and activating their PRO account through the email confirmation.

“Our library of courses have been designed to provide useful insight on the top five social media platforms that can best deliver expert source positioning, lead-generation and two-way conversation opportunities for interior designers,” noted Lebersfeld. “Being available online 24/7, designers can watch and earn their CEU credits at times convenient for them from any geographic location around the globe.”

The full library of CEU webinars — featured on http://www.1-800lighting.com/webinars — focuses on:

 

  • Facebook – During this course, designers learn how to create a robust Facebook profile to attract more customers and business. Tips include what type of content to share on a Facebook profile, how to connect with and engage online users to build one’s network, and the key differences between a Facebook profile, Facebook groups, and Facebook page. They will also learn how to create a Facebook Fan Page for their business, develop valuable Facebook content, master the skills to grow a Facebook Fan Page audience, and execute basic Facebook advertising.

 

  • Twitter – Through “The Power of Tweeting! How To Use Twitter to Build Your Brand” webinar, designers learn the basics of interacting with and expanding their client base using Twitter. They will learn how to build a Twitter account, connect with industry professionals and grow their personal brand.

 

  • Pinterest – This course helps professionals get the most out of this visual-centric social media site. Those enrolled learn how to create a robust Pinterest profile to attract more customers and business, what type of content to share, how to connect with and engage online users to build their network, how to create valuable Pinterest content and master the skills to grow a Pinterest audience.

 

  • Blogging– While blogging for business is not a new concept, this course clears up any ‘Blog Fog’. Those enrolled learn that blogging, if done effectively, is an extremely effective tool to build their social media footprint, establish a designer’s brand and position them as an expert in their field. This webinar empowers designers to best communicate their expertise and establish their business as a resource. They will understand why blogging is especially important to design professionals and learn how to leverage blogging to grow their business by utilizing vetted best practices from influential bloggers and brands that are doing it right. Upon completion, designers will know how to easily get started, use tips and ideas on how to develop a winning content strategy and avoid the ‘Top 5’ business blogging mistakes.

 

  • LinkedIn– This course demystifies one of the most powerful tools to build a designer’s business by showing professionals how to get the most out of LinkedIn. They will learn why is it important to use LinkedIn and who uses it, how to get started, why they need a “complete” LinkedIn profile, how to find new prospects and why they should connect with my current customers. Additionally they will learn why they should use LinkedIn groups or LinkedIn answers and how they can get their profile noticed.

For more information on Capitol Lighting’s accredited CEU courses, contact Sianne Chong at [email protected] or (844) 462-5776. To register as a Capitol Lighting PRO member, visit 1-800LightingPRO.com. To watch the social media courses and obtain accredited CEU credits visit http://www.1800lighting.com/webinars.