DOWNTOWN BOCA…It’s Happening! Installation of New Downtown Boca Branded Banner Program Begins Today
Serving as a major component of the strategic destination branding and marketing plan developed for and approved by the City of Boca Raton’s CRA to create a “sense of place” for its “next generation Downtown” initiative, the installation of a branded Downtown Boca banner program begins today.Boasting a vibrantly colored parade of 92 street banners with messaging that showcases the assets and attributes of the multi-faceted Downtown community, the branded initiative — done in Erin Green, Ocean Blue, Logo Red, Mineral Blue, Ginko, Orange, Burgundy, Concorde, Tuscan, Turquoise, Pacific Blue, All Sunbrella — will run along the perimeter of the Downtown [...]