Through several years of branding, marketing and championing government agencies such as the City of Boca Raton and its Police Services Department (for its VIPER crime prevention program), we understand and thrive working under the Sunshine Laws and within municipal infrastructures with their layered processes, conflicts of interest and ethics requirements, and regulatory and budget nuances.
When the City of Boca Raton selected our firm to revitalize its Downtown Boca during an economic recession with a zero budget, those involved will tell you that it was our strategic ‘big picture’ visioning, creativity, advocating tenacity, and established stakeholder and media relationships that “drove home” vibrancy, revitalized relevancy and public/private collaboration for the once overlooked destination. We achieved by:
- steering a never before, large scale strategic PR and marketing communications mapping and planning supported by game-changing introductions and partnership cultivation
- creating a customized ‘tool kit’ of inclusive and interactive programming and sponsorship creation, a wide range of relevant partner activation opportunities, and marketing and media communications and collaborations.
- uniting various stakeholders for a “common good’. These included City and county government agencies with business development organizations, schools and universities, companies and corporations that do business in and from Boca Raton, tourism development agencies and partners, sports teams and tournaments, cultural arts organizations, nonprofits, residential communities and associations, and more.
Our marketing communications services for civic and nonprofit clients include C-Suite “think tank” visioning and communications strategy, market/audience intelligence; brand perception monitoring and management to secure opportunities and avert and diffuse crises; strategic goal setting and planning; alliance/partnership identification, cultivation and management; brand creation, refreshment, or reinvention with related messaging; special event conception and production; marketing collateral development; content and design/build for websites, print, broadcast and online media marketing; media relations; and social media initiatives.
Our clients will tell you…
“When City Council made branding and marketing of our Downtown Boca destination a goal-setting priority, we selected Kaye Communications to develop a renewed, revitalized brand vision and strategic marketing plan to position and ignite it. As they “changed it up” for success with the creation of new annual crowd-generating events and monthly programming in Downtown and dynamic destination website, the Kayes inspired and attracted City and County stakeholders, influencers, recommenders and sponsors to embrace, engage, and trumpet all our City’s assets.”
(Former) Mayor Susan Whelchel, City of Boca Raton
“At Kaye Communications, it’s never about “good enough” or a checklist… it is only about delivering “great” powered by dynamic strategy. They are in it to win it…regardless of obstacles and surprises along the way. They are first in and last out when it comes to any project or brand initiative, getting the job done today and then building on successes.”
Peg Greenspon, Downtown Boca & Community Advocate
Public & Government Agencies
- City of Boca Raton
- Downtown Boca CRA
- City of Boca Raton Police Services Department
- Boca Raton Educational Television
