When City Council made branding and marketing of our Downtown Boca destination a goal-setting priority, we selected Kaye Communications to develop a renewed, revitalized brand vision and strategic marketing plan to position and ignite it. As they “changed it up” for success with the creation of new annual crowd-generating events and monthly programming in Downtown and dynamic destination website, the Kayes inspired and attracted City and County stakeholders, influencers, recommenders and sponsors to embrace, engage, and trumpet all our City’s assets.